CIC supports the concept of sustainable entrepreneurship, contracting numerous local suppliers to provide corn, rice polishing and wheat middling, 50% of the raw material for animal feed and 98% of packing materials. CIC Seeds uses an outgrower model to procure most of its seed requirements, while CIC Feeds uses a major portion of locally available raw material.

Our Link Natural range, meanwhile, was founded on the philosophy of promoting local suppliers and sources at least 65% of its herbal raw materials locally. This has created a significant increase in rural employment among the farming families of Anamaduwa, Iginimitiya, Hambantota and Puttalam.

Our stringent quality guidelines have lead suppliers to follow the CIC ethos of best practices in quality, consistency, systems and processes. This naturally translates to improving and developing the country's micro, small and medium enterprises.

From design to delivery, we imprint a stamp of responsibility on each product. At CIC, we partner with both local and international principals who do not compromise on ethics, quality and safety standards.

With pesticides performing a vital role in agriculture for preventing damage and achieving the expected yield, CIC Cropguard holds a market penetration of over 80%. CIC Cropguard and CIC Crop Solutions take seriously their responsibility to effectively educate the end user about their products. Thus, we provide extensive training to both staff and farmers on minimising impact to people and the environment in pest and disease control. Suitable safety measures are inculcated.

The Company regularly visits its suppliers to ensure that its quality standards are being met. Technical training programmes are organised on cultivation, harvesting and the primary processing of herbal raw materials.

As most of our companies are ISO 9001:2000 and ISO 14001 certified and comply with statutory and voluntary codes of compliance, they make ideal case studies for university students and other industry players. With our culture of best practices, we have been known for sharing our expertise, knowledge and skills to interested parties.

Our Link Natural plants see many schools, universities and NGOs gain first-hand knowledge on the systems and processes involved in manufacturing herbal products. Further, our three seed farms in the dry zone are designated as key learning sites for universities specialising in agriculture.

Our operations, particularly in agriculture, require local knowledge and expertise to create best results. Similarly, in maintaining good customer and supplier relations, localised input presents an advantage. Our practice of recruiting from the locales where our businesses operate has introduced a local flavour which enhances our business and provides livelihoods for the surrounding community. CIC's Agricultural and Livestock sectors in particular recruit field staff from the adjoining environs wherever possible.

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